:root{
  --ink:#101418;
  --graphite:#1d242b;
  --muted:#5c6872;
  --line:#dfe5e9;
  --paper:#f5f7f8;
  --white:#ffffff;
  --cyan:#119bd0;
  --cyan-dark:#0b7199;
  --cyan-soft:#eaf7fc;
  --max:1200px;
  --radius:14px;
  --shadow:0 24px 64px rgba(16,20,24,.09);
  --focus:0 0 0 4px rgba(17,155,208,.24);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:92px}
body{margin:0;font-family:Inter,ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;color:var(--ink);background:var(--white);line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit}
a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:0;box-shadow:var(--focus)}
.skip-link{position:fixed;left:1rem;top:1rem;z-index:100;transform:translateY(-160%);background:var(--ink);color:var(--white);padding:.75rem 1rem;border-radius:7px;font-weight:800}
.skip-link:focus{transform:none}
.container{width:min(calc(100% - 40px),var(--max));margin-inline:auto}
.eyebrow{display:inline-flex;align-items:center;gap:.6rem;text-transform:uppercase;letter-spacing:.12em;font-weight:850;font-size:.75rem;color:var(--cyan-dark)}
.eyebrow:before{content:"";width:28px;height:2px;background:var(--cyan)}
h1,h2,h3{line-height:1.06;margin:0 0 1rem;letter-spacing:-.04em;text-wrap:balance}
h1{font-size:clamp(2.75rem,5.8vw,5.35rem);max-width:960px}
h2{font-size:clamp(2rem,4vw,3.65rem);max-width:900px}
h3{font-size:clamp(1.22rem,1.8vw,1.45rem)}
p{margin:0 0 1rem}
.lead{font-size:clamp(1.06rem,1.8vw,1.3rem);line-height:1.62;color:#45515b;max-width:760px}
.btn{display:inline-flex;justify-content:center;align-items:center;min-height:52px;padding:0 1.4rem;border-radius:7px;border:1px solid transparent;font-weight:780;transition:background-color .18s ease,color .18s ease,border-color .18s ease,transform .18s ease;cursor:pointer}
.btn-primary{background:var(--ink);color:var(--white)}
.btn-primary:hover{background:var(--cyan-dark);transform:translateY(-1px)}
.btn-secondary{border-color:var(--ink);background:transparent}
.btn-secondary:hover{background:var(--paper)}
.actions{display:flex;gap:.8rem;flex-wrap:wrap;margin-top:2rem}

.site-header{position:sticky;top:0;z-index:30;background:rgba(255,255,255,.94);backdrop-filter:blur(16px);border-bottom:1px solid rgba(223,229,233,.85)}
.admin-bar .site-header{top:32px}
.nav{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:2rem}
.site-brand,.custom-logo-link{display:flex;align-items:center;flex:0 0 auto}
.site-logo,.custom-logo{width:156px;height:auto;max-height:48px;object-fit:contain}
.primary-menu{display:flex;align-items:center;gap:1.5rem;list-style:none;margin:0;padding:0}
.primary-menu a{display:block;font-size:.94rem;font-weight:680}
.primary-menu a:hover{color:var(--cyan-dark)}
.primary-menu>li:last-child>a{display:inline-flex;justify-content:center;align-items:center;min-height:52px;padding:0 1.4rem;border-radius:7px;background:var(--ink);color:var(--white);font-weight:780}
.primary-menu>li:last-child>a:hover{background:var(--cyan-dark);color:var(--white)}
.menu-btn{display:none;border:1px solid var(--line);border-radius:7px;background:var(--white);padding:.65rem .8rem;font-weight:800;color:var(--ink)}

.hero{position:relative;overflow:hidden;padding:112px 0 84px;background:radial-gradient(circle at 91% 13%,rgba(17,155,208,.14),transparent 29%),linear-gradient(180deg,#fff 0%,#f8fafb 100%)}
.hero-grid{display:grid;grid-template-columns:1.38fr .62fr;gap:4rem;align-items:end}
.hero h1 span{color:var(--cyan-dark)}
.hero-card{background:var(--ink);color:var(--white);padding:2rem;border-radius:var(--radius);box-shadow:var(--shadow)}
.hero-card h2{font-size:clamp(1.8rem,3vw,2.65rem);margin:.8rem 0 1.7rem;max-width:420px}
.decision-path{list-style:none;padding:0;margin:0;display:grid;gap:.8rem}
.decision-path li{position:relative;padding:1rem 1rem 1rem 2.8rem;border:1px solid #303941;border-radius:10px;color:#d9e0e5}
.decision-path li:before{content:attr(data-step);position:absolute;left:1rem;color:#76cdec;font-size:.78rem;font-weight:900;letter-spacing:.08em}
.decision-path strong{display:block;color:var(--white);font-size:.93rem}
.decision-path span{font-size:.83rem;color:#aeb9c1}

.proof{padding:34px 0 38px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--white)}
.proof-kicker{margin:0 0 1.2rem;text-align:center;color:var(--cyan-dark);font-size:.73rem;font-weight:900;letter-spacing:.12em;text-transform:uppercase}
.proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem;list-style:none;margin:0 auto;padding-left:0}
.proof-item{text-align:center;padding:0 1rem;border-right:1px solid var(--line)}
.proof-item:last-child{border-right:0}
.proof-item strong{display:block;color:var(--ink);font-size:clamp(2rem,3.5vw,3.1rem);line-height:1;font-weight:850;letter-spacing:-.045em}
.proof-item span{display:block;margin-top:.5rem;color:#4c5861;font-size:.88rem;font-weight:720;line-height:1.4}

section{padding:112px 0}
.section-head{display:flex;justify-content:space-between;gap:3rem;align-items:end;margin-bottom:3.2rem}
.section-head p{max-width:510px;color:var(--muted);font-size:1.02rem}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:1.2rem}
.service{min-height:330px;padding:1.7rem;border:1px solid var(--line);border-radius:var(--radius);display:flex;flex-direction:column;justify-content:space-between;background:var(--white);transition:transform .2s ease,box-shadow .2s ease,border-color .2s ease}
.service:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:transparent}
.service-num{font-size:.76rem;color:var(--cyan-dark);font-weight:900;letter-spacing:.1em}
.service p{color:var(--muted)}
.service a{font-weight:800;color:var(--cyan-dark)}
.service a:hover{text-decoration:underline;text-underline-offset:4px}

.why{background:var(--ink);color:var(--white)}
.why .lead,.why p{color:#c8d1d8}
.why-grid{display:grid;grid-template-columns:1fr 1fr;gap:5rem;align-items:start}
.principle{margin-top:2rem;padding:1rem 1.1rem;border-left:3px solid var(--cyan);background:#171d22;color:var(--white)!important;font-weight:740}
.steps{display:grid;gap:1rem}
.step{display:grid;grid-template-columns:48px 1fr;gap:1rem;padding:1.3rem 0;border-bottom:1px solid #39434b}
.step b{color:var(--cyan);font-size:1.05rem}
.step p{margin:0}
.brand-proof{margin-top:4.5rem;padding-top:2.5rem;border-top:1px solid #39434b}
.brand-proof-label{max-width:760px;margin:0 0 1.5rem!important;color:#9daab3!important;font-size:.82rem;font-weight:800;letter-spacing:.08em;text-transform:uppercase}
.brand-list{display:grid;grid-template-columns:repeat(5,1fr);gap:.75rem;list-style:none;margin:0;padding:0}
.brand-list li{display:flex;align-items:center;justify-content:center;min-height:118px;padding:1rem;border:1px solid #2f3941;border-radius:8px;background:var(--white)}
.brand-list img{width:100%;height:86px;object-fit:contain}

.audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem}
.audience-card{background:var(--paper);border-radius:var(--radius);padding:2.1rem;border:1px solid transparent}
.audience-card p{color:#3e4952}
.audience-card ul{margin:1rem 0 0;padding-left:1.1rem;color:#4f5a63}
.audience-card li+li{margin-top:.35rem}

.case{background:linear-gradient(135deg,#edf7fb,#f7f9fa)}
.case-card{display:grid;grid-template-columns:.82fr 1.18fr;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--white);box-shadow:var(--shadow)}
.case-visual{min-height:390px;padding:2.2rem;display:flex;align-items:end;background:linear-gradient(160deg,rgba(17,155,208,.93),rgba(16,20,24,.96)),repeating-linear-gradient(45deg,transparent 0 12px,rgba(255,255,255,.06) 12px 24px);color:var(--white)}
.case-visual small{font-weight:850;letter-spacing:.1em;color:#c8effd}
.case-visual h3{font-size:clamp(2rem,3.8vw,3rem);margin-top:.8rem;max-width:510px}
.case-content{padding:3rem}
.stage-row{display:grid;grid-template-columns:repeat(3,1fr);gap:1rem;margin:2rem 0}
.stage{border-top:3px solid var(--cyan);padding-top:1rem}
.stage strong{font-size:1.05rem;display:block}
.stage span{font-size:.83rem;color:var(--muted)}

.insights-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem}
.article-card{border-top:1px solid var(--ink);padding-top:1.2rem;display:flex;flex-direction:column;min-height:275px}
.article-meta{display:flex;justify-content:space-between;gap:1rem;color:var(--cyan-dark);font-weight:850;font-size:.75rem;letter-spacing:.04em;text-transform:uppercase}
.article-card p{color:var(--muted)}
.article-card>a{font-weight:800;margin-top:auto;width:max-content}
.article-card>a:hover{color:var(--cyan-dark)}

.contact{background:var(--cyan-dark);color:var(--white)}
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:5rem}
.contact p{color:#dceff6}
.contact-principles{list-style:none;margin:2rem 0 0;padding:0;display:grid;gap:.85rem}
.contact-principles li{display:flex;gap:.7rem;align-items:flex-start;color:#eefaff;font-weight:700}
.contact-principles li:before{content:"✓";color:#bfeeff}
.contact-form-shell>.wpcf7,.contact-form{background:var(--white);color:var(--ink);padding:2rem;border-radius:var(--radius);box-shadow:0 18px 48px rgba(0,0,0,.13)}
.contact-form-shell .contact-form{padding:0;border-radius:0;box-shadow:none}
.contact-form-shell .wpcf7 form{margin:0}
.contact-form-shell .wpcf7 p{color:var(--ink);margin:0 0 1rem}
.contact-form-shell .wpcf7-form-control-wrap{display:block;margin-top:.45rem}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:1rem}
.field{display:grid;gap:.45rem;margin-bottom:1rem}
label{font-weight:760;font-size:.9rem}
input,select,textarea{width:100%;border:1px solid #c5cfd5;border-radius:7px;padding:.9rem 1rem;background:#fff;color:var(--ink)}
input:hover,select:hover,textarea:hover{border-color:#8f9ca5}
textarea{min-height:125px;resize:vertical}
.check{margin:.3rem 0 1.2rem}
.check input{width:18px;height:18px;margin:.2rem 0 0;accent-color:var(--cyan-dark)}
.consent{font-size:.78rem;color:var(--muted)!important;margin:0}
.consent a{text-decoration:underline;text-underline-offset:3px}
.contact-form-shell .wpcf7-acceptance .wpcf7-list-item{margin:0}
.contact-form-shell .wpcf7-acceptance label{display:grid;grid-template-columns:20px 1fr;gap:.7rem;align-items:start;font-size:.78rem;color:var(--muted)}
.contact-form-shell .wpcf7-acceptance input{width:18px;height:18px;margin:.2rem 0 0;accent-color:var(--cyan-dark)}
.contact-form-shell .wpcf7-not-valid{border-color:#a62f38}
.contact-form-shell .wpcf7-not-valid-tip{color:#87242c;font-size:.78rem;margin-top:.35rem}
.contact-form-shell .wpcf7 form .wpcf7-response-output{margin:1rem 0 0;padding:.9rem 1rem;border:0;border-radius:7px;background:#fdebec;color:#87242c;font-size:.9rem;font-weight:750}
.contact-form-shell .wpcf7 form.sent .wpcf7-response-output{background:#e4f6ec;color:#165c35}
.contact-form-shell .wpcf7-spinner{margin:.75rem 0 0 1rem}
.contact-form-unavailable p{margin:0;color:var(--ink)}
.contact-form-unavailable a{text-decoration:underline;text-underline-offset:3px}
.honeypot{position:absolute!important;left:-9999px!important;width:1px!important;height:1px!important;overflow:hidden!important}
.required{color:#9e2d2d}
.form-status{margin:0 0 1rem;padding:.9rem 1rem;border-radius:7px;font-size:.9rem;font-weight:750}
.form-status.success{background:#e4f6ec;color:#165c35}
.form-status.error{background:#fdebec;color:#87242c}

.site-footer{padding:42px 0;background:#0b0e11;color:#b9c1c7}
.footer-row{display:flex;justify-content:space-between;gap:2rem;align-items:center}
.footer-logo img{width:155px;height:auto}
.footer-links,.footer-legal{display:flex;gap:1.2rem;align-items:center;list-style:none;margin:0;padding:0;flex-wrap:wrap;font-size:.9rem}
.footer-links a:hover,.footer-legal a:hover{color:var(--white)}

.content-shell{padding:100px 0;min-height:65vh}
.content-header,.article-header{max-width:940px;margin-bottom:3.2rem}
.content-header .archive-description{max-width:700px;color:var(--muted);font-size:1.05rem}
.content-header .archive-description p:last-child{margin-bottom:0}
.post-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin-top:3rem}
.post-grid .article-card h2{font-size:clamp(1.35rem,2.1vw,1.75rem)}
.article-layout{max-width:1000px}
.article-header h1{font-size:clamp(2.7rem,5.5vw,4.9rem)}
.article-byline{color:var(--muted);font-size:.9rem}
.article-hero{margin:0 0 3rem}
.article-hero img{width:100%;max-height:620px;object-fit:cover;border-radius:var(--radius)}
.article-body{max-width:780px;font-size:1.07rem}
.article-body>*:first-child{margin-top:0}
.article-body h2,.article-body h3{margin-top:2.4rem}
.article-body h2{font-size:clamp(1.8rem,3.5vw,2.65rem)}
.article-body a{color:var(--cyan-dark);text-decoration:underline;text-underline-offset:3px}
.article-body img{border-radius:var(--radius)}
.article-body blockquote{margin:2rem 0;padding:1.2rem 1.4rem;border-left:3px solid var(--cyan);background:var(--paper);font-size:1.18rem}
.article-cta{margin-top:4rem;padding:2.2rem;border-radius:var(--radius);background:var(--paper)}
.article-cta h2{font-size:clamp(1.7rem,3vw,2.5rem)}
.privacy-policy .article-body{max-width:860px}
.privacy-policy .article-body>p:first-child{color:var(--muted);font-size:.95rem}
.privacy-policy .article-body ul{padding-left:1.2rem}
.privacy-policy .article-body li+li{margin-top:.35rem}
.privacy-policy .wp-block-table{overflow-x:auto;margin:1.4rem 0}
.privacy-policy table{width:100%;border-collapse:collapse;font-size:.95rem}
.privacy-policy th,.privacy-policy td{padding:.9rem 1rem;border:1px solid var(--line);text-align:left;vertical-align:top}
.privacy-policy th{background:var(--paper);font-weight:820}
.privacy-policy code{font-size:.9em;background:var(--paper);padding:.1rem .25rem;border-radius:4px}
.pagination{margin-top:3rem}
.pagination .nav-links{display:flex;gap:.5rem;flex-wrap:wrap}
.pagination .page-numbers{display:inline-flex;min-width:42px;min-height:42px;align-items:center;justify-content:center;border:1px solid var(--line);border-radius:6px;padding:.45rem .75rem}
.pagination .current{background:var(--ink);color:var(--white);border-color:var(--ink)}
.not-found{text-align:center;max-width:700px;margin:auto}
.not-found h1{margin-inline:auto}
.not-found .actions{justify-content:center}
.screen-reader-text{position:absolute!important;width:1px!important;height:1px!important;padding:0!important;margin:-1px!important;overflow:hidden!important;clip:rect(0,0,0,0)!important;white-space:nowrap!important;border:0!important}
[hidden]{display:none!important}
.cookie-banner{position:fixed;z-index:90;left:0;right:0;bottom:0;padding:18px;background:rgba(255,255,255,.98);border-top:1px solid var(--line);box-shadow:0 -18px 50px rgba(16,20,24,.12)}
.cookie-banner-inner{width:min(100%,var(--max));margin:auto;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:2rem;align-items:center}
.cookie-copy{max-width:780px}
.cookie-eyebrow{margin:0 0 .25rem;color:var(--cyan-dark);font-size:.72rem;font-weight:900;letter-spacing:.1em;text-transform:uppercase}
.cookie-copy h2{font-size:clamp(1.25rem,2.2vw,1.7rem);margin-bottom:.45rem;letter-spacing:-.025em}
.cookie-copy p:last-child{margin:0;color:var(--muted);font-size:.88rem}
.cookie-copy a{text-decoration:underline;text-underline-offset:3px;color:var(--ink)}
.cookie-actions{display:flex;gap:.65rem;align-items:center}
.cookie-actions .btn{min-height:48px;white-space:nowrap}
.cookie-settings-button{position:fixed;z-index:80;left:16px;bottom:16px;border:1px solid #cad3d9;border-radius:999px;background:rgba(255,255,255,.96);color:var(--ink);box-shadow:0 8px 24px rgba(16,20,24,.11);padding:.65rem .9rem;font-size:.76rem;font-weight:800;cursor:pointer}
.cookie-settings-button:hover{border-color:var(--cyan-dark);color:var(--cyan-dark)}

@media(max-width:900px){
  .admin-bar .site-header{top:46px}
  .nav{position:relative}
  .primary-menu{display:none;position:absolute;left:-20px;right:-20px;top:76px;padding:1rem 20px 1.4rem;background:var(--white);border-bottom:1px solid var(--line);box-shadow:0 18px 30px rgba(16,20,24,.08);align-items:stretch;gap:.2rem}
  .primary-menu.is-open{display:grid}
  .primary-menu a{padding:.75rem 0}
  .primary-menu>li:last-child>a{margin-top:.35rem}
  .menu-btn{display:block}
  .hero-grid,.why-grid,.case-card,.contact-grid{grid-template-columns:1fr}
  .hero{padding-top:82px}
  .hero-grid{gap:2.5rem}
  .grid-4{grid-template-columns:repeat(2,1fr)}
  .proof-grid{grid-template-columns:repeat(2,1fr)}
  .proof-item:nth-child(2){border-right:0}
  .proof-item:last-child{grid-column:1/-1;border-top:1px solid var(--line);padding-top:1.4rem}
  .brand-list{grid-template-columns:repeat(3,1fr)}
  .insights-grid,.post-grid{grid-template-columns:1fr}
  .article-card{min-height:0}
  .article-card>a{margin-top:1rem}
  .section-head{display:block}
  .section-head p{margin-top:1rem}
  .cookie-banner-inner{grid-template-columns:1fr;gap:1rem}
}

@media(max-width:620px){
  .container{width:min(calc(100% - 28px),var(--max))}
  section{padding:78px 0}
  .hero{padding:68px 0 60px}
  .grid-4,.audience-grid,.stage-row,.form-row{grid-template-columns:1fr}
  .service{min-height:285px}
  .hero-card{padding:1.35rem}
  .proof-grid{gap:1.2rem}
  .proof-item{text-align:left;padding:0 .7rem}
  .proof-kicker{text-align:left}
  .brand-proof{margin-top:3.25rem}
  .brand-list{grid-template-columns:repeat(2,1fr)}
  .brand-list li:last-child{grid-column:1/-1}
  .case-visual{min-height:310px;padding:1.5rem}
  .case-content,.contact-form-shell>.wpcf7,.contact-form-unavailable{padding:1.45rem}
  .footer-row{display:grid}
  .actions .btn{width:100%}
  .cookie-banner{padding:16px 14px}
  .cookie-actions{display:grid;grid-template-columns:1fr 1fr}
  .cookie-actions .btn{padding-inline:.75rem;white-space:normal}
}

@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*:before,*:after{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
}